Early waitlist open · Going live October 2026
Vol. 01 · No. 1 Early waitlist · building now Going live · October 2026 Dubai, AE

PawValet · Dubai est. Bruno, 2025

Walks worth wagging for, & a service worth telling neighbours about.

Dubai's first properly run dog walking service. Vetted walkers, real insurance, climate-smart hours, and WhatsApp updates from start to sniff — built for parents who notice the difference.

Join the waitlist How it works
1 in 6
applicants we accept,
once vet checks come back
AED 2M
public liability cover,
on every single booking
06–08 · 18–22
summer walking hours,
no compromises May–Oct
Bruno, a red golden retriever, tongue out, standing by the pool of his villa community Bruno · the brand origin

Bruno · Jumeirah Park

Lakeside loops · the dog who started PawValet

~2.5 yrs Rescue · 2025
i. Why PawValet Four non-negotiables

Built for Dubai dog parents who refuse to compromise.

i.

Genuinely vetted

ID-verified, criminal record check, in-person interview, and a handling skills test before they ever meet your dog. We reject more applicants than we accept.

Acceptance rate 1 in 6 applicants
ii.

Properly insured

Commercial public liability and pet-injury cover on every booking. Your dog, your home, your neighbours — protected. We tell you the dollar figure, not just "we're insured."

Coverage per walk AED 2M public liability
iii.

Built for the heat

From May to October we walk before 8am and after 6pm. No exceptions. Paw-pad temperature checks, water breaks, and shaded-route suggestions are standard.

Summer cutoff 32°C paw-pad limit
iv.

Updates on WhatsApp

Live walk map, pickup photo, mid-walk note, home-safe confirmation, pee/poo log — straight to your WhatsApp. The way Dubai actually communicates.

Average updates 5 per walk, photos included
ii. What you'll see at 7am Tuesday A real PawValet morning

From your walker, Maria

Updates that earn your trust, not your patience.

Five WhatsApp messages over fifty minutes. Two photos. One return-home note. No app to install, no badges to clear, no "tap to see more." If your dog gets a slow morning because of the heat, you'll know exactly why.

06:58

Maria signs in at your door. You get her name, photo and ETA back. Pickup

07:14

Live walk map shared. Sniff stops marked. You can watch or not. Mid-walk

07:32

Water break, paw-pad check, photo. Anything unusual — flagged. Health

07:51

Home, water bowl refilled, leash hung, pee + poo logged. Door locked. Return

iii. Our story · Founders' note Why we built this
Bruno (left, red coat) with Nuggie and Ella, the two goldens who taught him how to be a dog again — all three wearing little green alien headbands at home in Jumeirah Park
Bruno, Nuggie & Ella · the household that built PawValet
Bruno on his first family birthday with a green dog-friendly cake
One year with the family · April 2026

This is Bruno.

He's a rescue. He's also the reason PawValet exists.

Bruno came home with us in April 2025 — abandoned by a backyard breeder, about a year and a half old as far as the vet could tell. He weighed twenty-five kilos. Most of it was fear. For the first month he slept in a corner with his back to the wall and his eyes on the door.

In the year since, we tried four different walkers for him — a building gardener, a friend's nanny, a security guard, a Pakistani gentleman from a community WhatsApp group. Some were wonderful. Some never came back. None of them ever made us feel calm when we were at work.

So we built the service we wished existed when Bruno first came home. The photo updates, the climate rules, the WhatsApp ping when he's safely back inside — every detail here exists because Bruno needed it first.

Breed
Golden Retriever · rescue
Age
~2.5 yrs · estimated
Home
Jumeirah Park, District 4
Walks
Lakeside loops at 7am
Quirks
Loves cardboard, fears the vacuum
Walker rule
Must pass the Bruno test
— Davide & Nida Founders · Bruno's people

We don't want to be Dubai's biggest dog walking service. We want to be the one your vet recommends.

The thesis

iv. How it works Three steps · under a minute

Three steps from leash on, to tail wag, to nap.

Designed to take less than a minute. Designed so you can be in a meeting while your dog gets the walk of his week.

  1. 01

    Step one · once

    Tell us about your dog

    Name, breed, weight, energy level, quirks, neighbourhood. We use this to match the right walker — not the closest one.

    Time required Roughly two minutes
  2. 02

    Step two · per walk

    Book the right slot

    50 minutes, solo or shared. Climate-aware time slots. Transparent all-in price, every line itemised — no surprises, no surge.

    From AED 50.40 all-in
  3. 03

    Step three · live

    Watch the walk happen

    Live map. Photos at pickup, mid-walk and return. A WhatsApp note when your dog is home, watered, and napping. Done.

    You'll receive ~5 messages · 2 photos
v. Meet your walkers First cohort · onboarding now

Real humans. Real training. Real references.

A sample of the first walkers being onboarded. Every profile shows what they specialise in, where they walk, and which dogs they handle best.

Faisal, PawValet walker — Arabian Ranches, Hills Top rated

Faisal · 5 yrs

Arabian Ranches · Hills

Large breeds Off-leash Multi-dog
Mariam, PawValet walker — Marina, JBR, JLT Background checked

Mariam · 3 yrs

Marina · JBR · JLT

Small breeds Reactive dogs Puppies
Raj, PawValet walker — Palm, Mirdif, JVC Top rated

Raj · 2 yrs

Palm · Mirdif · JVC

High energy Run sessions Group walks
Anya, PawValet walker — Downtown, Business Bay Background checked

Anya · 4 yrs

Downtown · Business Bay

Senior dogs Medications Anxious
vi. Rate card No surge · No surprises

One honest rate card. No surge. No fine print.

Every price shown is the base rate paid to your walker. We add 10% insurance, 10% service, and 5% UAE VAT — every line itemised at checkout.

The menu

All-in shown · AED · updated weekly
Shared Most affordable

50 minutes with one or two friendly, weight-matched dogs. Social, properly supervised, live WhatsApp updates throughout.

AED40 per walk · base AED 50.40 all-in
Solo For reactive or senior dogs

50 minutes, just your dog, full walker attention. The right call for reactive, anxious, or older dogs that need a calmer environment.

AED50 per walk · base AED 63 all-in
Morning Rise Founders' favourite · Bruno-tested

Seven mornings a week, 50 minutes each, before the heat lands. Same walker every day — your dog's person, properly. Locked early slot (06:00–08:00 in summer). Pause any week.

AED1,400 per month · base AED 1,764 all-in · ~58.80 / walk
Shared pack Save AED 63

10 × 50-minute shared walks · use within 90 days · share across multiple dogs in the household.

AED350 10 walks · base AED 441 all-in
Solo pack Save AED 63

10 × 50-minute solo walks · use within 90 days · right for reactive, anxious, or senior dogs.

AED450 10 walks · base AED 567 all-in
Multi-dog households get 50% off each additional dog walked together. Holiday and night walks are priced transparently before you confirm — no hidden surcharges. Founding 100 waitlist members lock in 50% off their first month.
vii. For walkers

Love dogs? Earn properly for it.

We're building Dubai's first proper dog walking workforce. Real visas, real insurance, real pay — not cash-in-hand chaos. Walkers earn AED 45–80 per walk plus 100% of tips. We take 10–15%, far less than any global platform.

We'll be in touch within 5 working days.

viii. Things people ask

Honest answers to the hard questions.

When does PawValet actually launch?

We go fully operational in October 2026 — timed for the start of Dubai's cooler walking season. Right now we're building the technology and collecting early waitlist interest. The neighbourhoods with the most signups go live first, and the Founding 100 lock in 50% off their first month plus priority booking when October hits.

Why are walks 50 minutes — not 30 or 60?

Because the rhythm is what makes the service reliable. Your walker spends 50 minutes with your dog, then has 10 minutes to wrap up, write your WhatsApp update, and arrive at the next family — exactly on the hour. Every booking starts on time. No walker is ever rushing your dog because they're late for the next one. Predictable rhythm is what separates a real service from a freelance scramble.

How is this different from cash-in-hand neighbourhood walkers?

Three things: insurance (AED 2M on every booking, not a vague claim), vetting (background check, in-person interview, handling test — most applicants don't make it through), and a paper trail (every walk has a map, photos, and a WhatsApp log so if anything goes wrong, you're not piecing it together yourself).

What happens when it's 45°C in August?

From May to October we only walk between 06:00–08:00 and 18:00–22:00. Walkers check paw-pad temperature on the pavement before stepping off the kerb. If it's over the limit, the walk becomes a shaded loop, an indoor enrichment session, or it gets rescheduled — your call. You won't be charged for a walk that didn't happen.

Can I request the same walker every time?

Yes — and we strongly encourage it for nervous or reactive dogs. The Morning Rise subscription locks in the same walker seven mornings a week. Pay-per-walk customers can star a preferred walker and we'll prioritise matching when they're available.

What does the all-in price actually include?

The base rate goes to your walker. We then add 10% insurance (commercial public liability + pet-injury cover), 10% platform service (everything from vetting to dispatch to dispute resolution), and 5% UAE VAT. Every line is itemised at checkout — no surge pricing, no holiday surcharges that aren't disclosed upfront.

Do you walk restricted breeds?

We follow Dubai Municipality regulations. Pit Bulls, Japanese Tosas, and wolf hybrids are banned in the UAE and we will not handle them. Mastiffs, Rottweilers, and other regulated breeds we walk solo only, on a short non-retractable leash and muzzled in public, as the law requires. We'll confirm your dog's status during onboarding.